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WhatsApp for E-commerce

Add tracked WhatsApp links to order pages, product pages, and ads. Know what drives support chats.

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The Opportunity

Stop losing leads to slow responses and untracked spend

Every conversation that starts late is a conversation that could have been a customer. Here's what changes when you route and track.

Without routing
  • −Customers with order questions get stuck in email queues — 24-hour response times cost you repeat buyers
  • −You run retargeting ads but can't connect a chat back to the product or campaign that started it
  • −Support team handles chats but you can't measure who resolves fastest or which products generate the most questions
With Wat.Chat
  • +WhatsApp link on the order confirmation page — customers tap and chat instantly
  • +UTM parameters on every link tell you the exact product, ad, or campaign behind each conversation
  • +Dashboard shows response times per agent and inquiry volume per product — fix issues before they cost you

How it works

One link. Your team. Your dashboard. Set up in under 5 minutes.

1
Add the link On order confirmations & product pages
2
Customer asks Clicks for instant support, no email
3
Support routing Distributes evenly across agents
4
Order form Auto-captures order number
5
Per-product tracking Know which product drives support chats

Everything you need

Purpose-built tools that work the way your team already does.

Links on Order Pages

Add a WhatsApp link to every order confirmation. Customers tap to ask about delivery — no phone tree, no email wait.

Pre-Chat Order Lookup

A short form captures the order number before WhatsApp opens. Your support team sees the order context instantly.

Product-Level Tracking

UTM parameters show you exactly which product page, ad campaign, or email drove each support conversation.

Frequently asked questions

Everything you need to know about using Wat.Chat for e-commerce.

Can I put the link on every product page?

Yes. Each product page can have its own tracked link. Know which items generate the most post-purchase questions.

Does this integrate with Shopify or WooCommerce?

Wat.Chat works with any platform. Just paste your branded link wherever you want — product pages, order confirmations, email receipts.

Can customers send screenshots of their order?

Yes. WhatsApp supports images. Customers can share order screenshots, and your team responds with answers — all in one thread.

How does routing work for a support team?

Add all your support agent numbers. Chats distribute evenly. Set working hours. Pre-chat forms route by issue type — returns, shipping, product questions.

Can I track which ad campaign drove the most chats?

Yes. UTM parameters on each link tell you exactly which Facebook Ad, Google campaign, or email blast drove each conversation.

What if a customer is on desktop without WhatsApp?

Set a custom fallback URL. Desktop users go to your web chat or contact form instead. Mobile users go straight to WhatsApp.

Do customers need to save our number?

No. Your branded link works instantly. Click, chat, done. No saving numbers required.

Turn every product page into a support conversation you can measure

Put tracked WhatsApp links on order confirmations and product pages. Route to the right agent. Know which products drive the most chats.

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