WhatsApp Link Routing Pricing

A routing destination is a unique WhatsApp phone number belonging to your sales or support team. Wat.Chat distributes incoming chats across these destinations evenly.

• Add multiple phone numbers to a single Wat.Chat link.
• When a user clicks, our server sequentially routes the traffic using equalizing round-robin distribution.

• Ensures equal lead assignment across your team.
• Eliminates bottlenecks caused by routing all traffic to a single agent's phone.
• Reduces response times for inbound leads.

The free generator creates permanent, anonymous utility links, while paid plans provide a managed routing layer built for scale.

• Generate a standard short link and QR code instantly.
• Use forever with unlimited clicks.
• Links are anonymous: no tracking, no editing, no branding, and no claimability.

• Unlock full dashboard access.
• Edit routing destinations and configurations at any time.
• Access advanced features: analytics, custom domains, pre-chat forms, and fallback logic.

Available on Pro and Agency plans, pre-chat forms intercept users before the WhatsApp application opens to capture essential lead data.

• The user clicks your link and lands on a quick form.
• They fill in required information (like order numbers, names, or preferences).
• Their answers automatically compose the final outgoing WhatsApp message.

Use forms to qualify high-intent inbound traffic, ensuring your agents start the conversation with full context. High-intent users can also safely bypass the form if preferred to avoid friction.

No. Wat.Chat never caps your inbound traffic. You receive absolutely unlimited clicks and QR code scans across all our utility and paid tiers.

Pricing strictly scales based on infrastructure needs, specifically:

• The number of routing destinations (team member phone numbers) attached to your account.
• The number of custom branded domains you connect.

Smart Fallback catches edge cases where standard raw WhatsApp links silently fail, ensuring you never lose an inbound lead.

Raw wa.me links break if a user clicks from a desktop computer without WhatsApp Web authenticated, or from a phone without the app installed.

Wat.Chat intercepts these clicks and automatically redirects the traffic to a defined fallback behavior. You can route these users to a Telegram channel, an SMS path, or a branded Wat.Chat landing page displaying a scannable QR code.

Yes, managed accounts unlock granular dashboard analytics and native UTM parameter tracking for all your routed links.

• Append standard UTM tags (e.g., utm_source, utm_medium, utm_campaign) directly to your Wat.Chat URLs.
• View click-through rates, scan volume, and traffic sources right in your dashboard.

This visibility allows performance marketing teams to measure exact campaign Return on Ad Spend (ROAS) and identify which ad creatives drive the most WhatsApp conversations.

Yes, Pro and Agency users can connect their own branded domains instead of using the standard Wat.Chat URL.

• Complete white-labeling (e.g., chat.yourcompany.com).
• Automatic SSL certificate provisioning to keep links secure.
• Increased click-through rates by establishing brand trust before the user interacts with the destination.

The Agency plan is built to scale infinitely beyond the included 20 destinations and 3 custom domains, making it perfect for massive teams or agencies managing multiple clients.

• Add extra routing destinations for +$1/month per number.
• Connect extra custom domains for +$3/month per domain.

You can cancel your monthly Wat.Chat subscription at any time directly from your billing dashboard with no lock-in periods.

• Deleting your account only affects your managed assets.
• Any anonymous links or QR codes generated in utility mode remain live and functional independently forever.